Pop-up ads are widely considered as annoying form of advertisement but does that mean you should be avoiding them completely?

Looking from the view of business, the pop-up ads are an invaluable form of advertisement through which they can drive traffic towards their website or capture the email address of a potential client to market their products in the future.

Looking from the view of the customers, pop-up ads are nothing but an annoying element that was meant to hijack their internet session which is never ending.

So, does it mean that a firm should totally avoid using pop-up ads?

In the late 90’s there were lot of pop-up ads over the internet and there was almost a rebellion by the consumers. Therefore, the browsers came up with pop-up blockers and provided the software for free in the market. Though pop-ads are considered the best ads with the highest click through rates, it is still being disregarded. According to a research conducted by Bunnyfoot from United Kingdom, it was found that most of the people clicked on the pop-up ads by mistake when they were about to close the ads.

There is another research that shows that people accept pop-up ads in some situations.

If you are using pop-up ads in your own website then it can be helpful in increasing the click through rate of your adverts and boosting the sale of your products. 

The fact about pop-up ads is that though they appear to be intrusive sometimes due to the website’s appearance the ads can enhance the very browsing experience of the user. Moreover, it can increase the sale of your product with the help of offers that are given in the pop-up ads. But if you are allowing pop-up ads from a third party website then practice caution as it can be effective or annoying depending upon the website of the third party.

Some of the best tips to advertise with the help of pop-up ads that can be used without annoying your customers are given below.

• Be Honest: When pop-up ads first appeared over the internet the companies disguised it as warnings of virus and forced the users to click on it. The problem was that the sales did not increase apart from that the companies wound up in court on various charges. Therefore, try to be honest with what you are selling with the pop-ads.

• Test your pop-ads: Test the pop-ads before you can imply them over your website. There are three types of pop-up ads. The first one is the type known as entry type. In this the ads appear when the customers enter the site. The next is exit pop-up ads in which you will be placing your ads when the customer leaves your website. The third type of ad occurs when the customer is over your website taking a look at the various elements present. Find which one suit you best and generates the highest clicks and use them continuously.

• Customize your pop-ups: The window in which a pop-up appears is very small therefore you will have to customize it and make them relevant to the page related. Suppose if a customer is viewing products related to TV then it would be only wise to create a pop-up ad that has offers related to TV rather than creating a one with Stereo.
•   Go for rich media ads: Almost every browser in this present time has a pop-up blocker. Therefore, it would only be wise if you opt for rich media adverts. Rich media ads like video, audio and graphics have proven to have better consumer friendly rate than any other form of advertisement. Place a video or a floating ad that hovers above the web page without the need to open a new window.
•  Do not depend on pop-ups: Since most of your visitors are going to have pop-up blockers it would only be wise if you have duplicated the pop-ups as banners and other form of ads.

Pop-up adverts need not have to be annoying for the customers. With the right strategy you can turn it to better customer experience.

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